Are you ready to transform your online business, but unsure where to start? ClickFunnels, launched by Russell Brunson in 2014, combines sales, marketing, and analytics into a single SaaS platform designed to boost online income. 

However, the path to success is filled with obstacles. Choosing to invest in software like ClickFunnels requires careful consideration to prevent costly mistakes. Beyond that, it’s crucial to make an educated decision in your digital journey to make money online.

Our ClickFunnels review seeks to clarify at its features, pricing, and credibility, highlighting the pros and cons that come with ClickFunnels. Additionally, we also look into feedback from actual users who have interacted with ClickFunnels, to help in your decision-making process.

Click Funnels and Sales Funnels in Digital Marketing

To understand what ClickFunnels has to offer, we first need to learn about what a click funnel and a sales funnel are:

For example, a website’s homepage may offer 50 clickable items, which goes down to 20 on a sales page, 10 on a product page, and eventually to 7 on an options page, leading finally to the checkout stages where options reduce to “CONFIRM PURCHASE”. 

Examples of click funnels include methods to engage users online, such as:

With this understanding of click funnels, it’s also useful to explore the concept of sales funnels. The main difference between click funnels and sales funnels is their focus; while click funnels are focused on simplifying navigation to guide a user to a specific outcome,

Analytics dashboard showing clicks, impressions, CTR for funnels over 6 months

What Is ClickFunnels?

ClickFunnels is an end-to-end SaaS (Software as a Service) platform that integrates sales, marketing, e-commerce, and analytics tools to assist entrepreneurs and online creators in monetizing their ventures through automated sales funnels. 

Originating from Ada County, Idaho, and launched in 2014 by Russell Brunson, ClickFunnels claims to be a full-service marketing solution. Its core function is the sales funnel builder, designed to optimize the conversion of leads into customers effectively. Moreover, ClickFunnels extends its functionality with a:

This establishes ClickFunnels as a vital tool for digital marketers seeking to refine and advance their online business strategies.

Who Can Benefit From ClickFunnels?

ClickFunnels is designed to support a diverse group of entrepreneurs and online creators in monetizing their efforts through automated sales funnels, offering:

Through these applications, ClickFunnels offers a valuable platform for those looking to succeed in the digital market, supplying to a diverse range of needs and business models.

ClickFunnels opt-in page template use in a ClickFunnels review blog post

How ClickFunnels Works: Building Your Digital Marketing Ecosystem

ClickFunnels is a SaaS marketing solution packed with features focused on converting leads into customers, incorporating a suite of tools. These components synergize to form a lead conversion mechanism.

Fundamentally, ClickFunnels serves as software for building funnels, yet its capabilities greatly go beyond this, incorporating a drag-and-drop site and landing page creator, a customer relationship management (CRM) system, email marketing solutions, and analytics tools, to name a few.

Sales Funnel Builder

Its primary value is in the sales funnel builder, offering a vast library of pre-built funnels designed for different objectives, along with the flexibility for users to create custom funnels. While the sales funnel editor presents a modern interface, mastering its use may require a learning curve.

Landing Page Builder

ClickFunnels is great at providing a user-friendly, drag-and-drop interface for creating landing pages, complemented by a collection of content features and design options. However, it offers limited themes and has been noted for slow website speeds, potentially impacting SEO and the user experience.

Email Marketing

Included in the platform is a basic email marketing service that provides tools for easily creating and sending emails, along with additional support for email deliverability and a range of templates for simple use.


The platform allows users to customize their marketing tactics, through an analytics dashboard that offers reports on funnel performance through key metrics such as orders, page views, conversion rates, product sales, and total customers. 

Analytics dashboard for a ClickFunnels review, showing conversion rate and user engagement metrics

Who Created ClickFunnels? 

Russell Brunson, the co-founder and current CEO of ClickFunnels, along with co-founder Todd Dickerson, launched the platform in 2014. Brunson, a skilled entrepreneur with a natural talent for selling online, wanted to simplify the creation of sales funnels, aspiring for a faster, more efficient process. 

His journey into the world of internet marketing began with selling a “How To Create A Potato Gun” DVD course, eventually expanding into various products and earning his first million within a year of college graduation. 

Russell Brunson: Pioneering Sales Funnels Before ClickFunnels

Before ClickFunnels, Brunson had already made an impact in popularizing the concept of sales funnels and had established himself as a well-known figure in entrepreneurship, selling hundreds of books and building a following of over one million entrepreneurs.

While Brunson found success selling everything from software to supplements, he faced obstacles with the existing sales funnel technology. His response was to create ClickFunnels, a platform that has since helped thousands of entrepreneurs increase their business growth and effectively market their products or services.

What is the ClickFunnels Pricing? 

ClickFunnels offers a 14-day free trial for users to explore its features before committing to a subscription. After the trial, there are three main plans available:

1-Basic Plan

This entry-level plan starts at $127 per month with annual billing or $147 with monthly billing. It supports:

It lacks API access but includes a 30-day money-back guarantee for annual subscriptions.

2-Pro Plan

Priced at $157 per month with annual billing or $197 monthly, this plan builds on the Basic offering by including:

3-Funnel Hacker Plan

The premium plan, Funnel Hacker, costs $208 per month when billed annually or $297 monthly. It expands significantly on the other plans, offering:

Incorporating all features found in the Basic and Pro plans.

ClickFunnels pricing plans used in a ClickFunnels review

ClickFunnels Opinions: Weighing the Pros and Cons

In our in-depth review of ClickFunnels, we looked into an extensive user feedback to bring out a mix of both negative and positive reviews on Trustpilot. This offers an interesting overview of the platform’s reception among its users:



ClickFunnels: Scam Alert?

Our ClickFunnels review makes clear that  isn’t a scam but a valuable tool for online businesses. It integrates various sales, marketing, and analytics features into a single platform, intending to simplify the lead-to-customer conversion process.

ClickFunnels leads the way in sales funnel optimization with its user-friendly interface, diverse templates, and extensive customization options. However, its high cost, potential slowdowns with increased usage, and absence of a built-in blogging platform may dissuade beginners. 

Its suitability varies by individual needs, budget, and expertise, urging potential users to carefully consider these factors before investing in the platform.

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