Are you tired of relentlessly searching for legitimate ways to create an online income stream that not only works but also matches your passion and lifestyle? 

Have you ever wondered if there’s a course that cuts through the noise, offering real, tangible steps toward successful blogging and YouTube content creation? If so, you’re in the right place. Welcome to our in-depth review of the ‘Income School Project 24’ — a course promising to equip you with the right skills and knowledge to make your online income dreams a reality. 

Created by Jim Harmer and Ricky Kesler, this course has made some noise in the online world, and we’re here to dissect it for you. Does it work? Who is it for? What does it include? How much does it cost? And most importantly, is it a scam or the real deal? So, sit back and stay with us as we journey through the twists and turns of this intriguing online income course, and decide whether it’s the golden ticket you’ve been searching for to create a thriving digital income stream.

What is Income School Project 24?

Income School Project 24 is an online learning platform aimed at teaching people how to build profitable online businesses. The journey began in 2015, when the duo behind the venture, Jim and Ricky, set out on a mission to provide valuable guidance on building passive income through websites. Income School has grown into an established internet marketing company, reaching learners through its official website,, its widely-followed YouTube channel, and various online courses.

Jim and Ricky, the brains behind the operation, have garnered recognition for their consistent and insightful content, especially through their YouTube channel. This free, high-quality content is the main conduit through which people get acquainted with their work, making it a significant contributor to Income School’s transformation into a seven-figure-per-year business. Through Income School and the Project 24 course, Jim and Ricky offer learners an opportunity to create thriving internet businesses via blogging and YouTube channel creation.

How does Income School Project 24 work?

Income School’s Project 24 is an all-encompassing training program aimed at helping individuals build successful blogs and YouTube channels that generate significant income. Project 24, the premium offering of Income School, equips students with the skills and knowledge required to choose a profitable niche, set up a blog or YouTube channel, create engaging content, and eventually monetize their platforms using various methods such as display ads and affiliate marketing.

However, what makes Income School stand out is its unconventional approach to building affiliate niche sites. Despite operating in highly competitive niches—making money online and Search Engine Optimization (SEO)—founders Jim and Ricky have been able to carve a unique niche for themselves.

Their strategies, although successful, have not been without controversy, especially within the SEO community. For instance, they choose not to utilize popular SEO tools such as Ahrefs and SEMRush for keyword analysis, deeming them inaccurate. Instead, they believe in producing high-quality content and allowing their websites to accrue organic links over time. This hands-off approach to link-building has made them a topic of discussion in many SEO circles.

Despite these controversial stances, Jim and Ricky have proven their methods effective by building, growing, and selling multiple successful niche websites. They stand out in their transparency, not shying away from revealing their websites—a practice avoided by most for fear of competition. Furthermore, they’ve mastered the art of driving traffic not just through Google but also via their popular YouTube channel, offering a more comprehensive strategy for online success.

Who are Jim Harner and Ricky Kesler, the creators of Income School Project 24?

The creators of Income School’s Project 24 are Jim Harmer and Ricky Kesler, two individuals with an extensive background in engineering, law, marketing, and online entrepreneurship. Unlike many online course creators, Jim and Ricky have been notably open about their personal and business lives, enhancing the appeal of their brand.

Ricky Kesler, an engineer by training, also holds an MBA and has experience as a marketing analyst and project manager. Despite his professional accomplishments, he felt unfulfilled in his career and always dreamt of running his own business. Partnering with Jim, Ricky eventually left his job to focus full-time on Income School following the launch of Project 24 in 2018.

Jim Harmer, initially a struggling college graduate, worked his way up from stocking shelves to becoming an attorney. During this time, he also started a niche site in the photography space, which became successful enough to surpass his law-practice earnings. This site was the first among many successful ventures that marked him as an overnight success in the online business world. In 2015, he joined forces with Ricky to create Income School.

Together, Jim and Ricky developed a proprietary process for creating successful passive-income-generating websites, which they share in their Project 24 course. In 2021, Jim moved on to focus on a separate venture, Backfire, but remains involved in the course content.

Recently, the Income School team has expanded to include several employees. Two notable additions are Nathan Aydelotte, who is the customer success manager and course content teacher, and Freddy Betzold, a manager at Income School who also provides instruction in Project 24.

What’s included in Income School Project 24?

Project 24 by Income School is a rich library of courses designed to leverage the power of content creation for online income generation. The program continuously updates its content, with the two flagship courses being The Blogging System and The YouTube System.

The Blogging System comprises 15 courses teaching how to identify profitable niches, create niche-specific content, and monetize the blog effectively. This includes a unique Search Analysis method to consistently generate article topics.

The YouTube System, with seven courses, focuses on building and sustaining a YouTube audience. It provides guidance on creating impactful content, crafting an information product, marketing and selling, establishing authority, and using affiliate marketing for income generation.

The program also includes a Marketing section, with three courses covering promotion of blogs and YouTube channels through affiliate links, PPC ads, social media marketing, and SEO.

Monetization, encompassing five courses, presents strategies for monetizing blogs and YouTube channels using affiliate marketing, paid channel memberships, Patreon accounts, and more.

Additional courses touch on a variety of topics such as Patreon monetization, creating info products in 10 days, video editing with Final Cut Pro, and ad monetization.

Project 24 also introduces Acabado, a WordPress theme by Income School. This theme, designed to enhance site ranking by boosting page speed and SEO and improving mobile-friendliness, costs $67 annually or $179 for 100 years. Acabado offers features like anti-bounce protection, home page customization options, and Pinterest image optimization.

A monthly task list is provided within the Project 24 dashboard to keep students on track with their progress.

Cost of Income School Project 24

Project 24 by Income School has an initial cost of $449 for the first year, followed by a recurring annual charge of $199. It’s important to note that this is not a one-time payment, and continued access to course materials and the community requires an annual renewal.

Additional minimal expenses include yearly costs for domain names and web hosting, although Project 24’s curriculum doesn’t necessitate further investment in tools for keyword research or link building, unless you choose to.

Discounts for Project 24 are typically offered during the Black Friday weekend, providing a $50 discount off the first year. As of 2023, there are no other dedicated discount pages or coupon codes for the course.

Customer Reviews of Income School Project 24

As we delved deeper into our research for Project 24, we noticed a curious trend — surprisingly, we found only two reviews on Trustpilot, a highly reliable platform for customer feedback. Given the popularity of the course, it was a bit odd to see so few user reviews available there. Typically, popular and widely-used programs like Project 24 would have a higher number of testimonials to reflect a broad user base. We’d advise our readers to keep this in mind when considering enrolling in Project 24. It’s always beneficial to have a well-rounded picture from a range of user experiences. Although a limited number of reviews doesn’t necessarily signal a quality issue, a more extensive review base could provide potential students with a fuller understanding of the course’s effectiveness and value.

Is Income School Project 24 a scam?

From our extensive review and analysis, we can confidently say that Project 24 by Income School is not a scam. The program provides substantial content, tools, and a structured learning environment for people looking to make money online through blogging and YouTube channels. That said, it’s not without its drawbacks. Some users have expressed concerns about the recurring annual fee, the absence of traditional SEO tools, and a teaching approach that doesn’t resonate with everyone.

It’s also worth noting that while Project 24 offers a thorough pathway to establishing a successful online presence, there are numerous other ways to generate income online. These can range from freelancing, e-commerce, and dropshipping, to other affiliate marketing programs, and more. Each method has its own set of advantages and challenges, and what works best will largely depend on your personal skills, preferences, and dedication. Therefore, while Project 24 could indeed be a viable option for some, it’s important to consider it in the broader landscape of online money-making opportunities before making a decision.

Alternatives to Income School Project 24

While the Income School Project 24 is a useful resource, other alternatives offer unique perspectives and benefits. One such alternative is an approach that guides aspirants from the monotony of 9-5 jobs to the freedom of becoming a successful affiliate marketer. This strategy emphasizes low startup costs, lack of need for an existing product or service, no requirement for inventory or dealing with customer support, and the potential for generating passive income. This strategy, created by an individual who transitioned from a traditional engineering job to a full-time affiliate marketer, offers a tangible example of success in the realm of affiliate marketing. The course offers a comprehensive framework that has proven effective not only for its creator but also for countless students.

Our best recommendation to make money online in 2023

The “Leave Your Soul-Sucking 9-5 Job Blueprint” by Jonathan Montoya stands out as a top choice for online income generation. This guide provides a powerful 7-step blueprint to becoming a successful affiliate marketer. It’s the brainchild of a former 9-5 worker who transformed into a six-figure super affiliate in just six months.

The course teaches you how to select a niche, pick the perfect product, create a passive income system, and more. It’s not a get-rich-quick scheme, but a sustainable strategy for building a successful online business with minimal start-up costs. With hard work and dedication, you can achieve not just financial freedom, but a fulfilling lifestyle.

Ready to change your life? Start your journey towards financial independence today by downloading a free PDF of the blueprint. Don’t miss out on this opportunity to transform your 9-5 life into a life of freedom and fulfillment!

(3 Day) The 7 Steps To Becoming A Super Affiliate (1)